Street safety education crucial as kids head back to school
In 2017, 36 pedestrians, 13 drivers and 4 cyclists were killed in a collision with a motor vehicle, finds Toronto Police Service Public Service Data Portal. 2018 is on pace to be another bad year, with more than 20 pedestrian and cyclist deaths so far. Part of the problem is the lack of education around safe practices and road signage.
A survey commissioned by RSA Canada, finds that 50% of pedestrians don’t always know when cyclists have the right of way, and 33% of cyclists have seen an unfamiliar road sign recently.
It’s clear that more education is needed and road users agree: the same survey finds that 57% of cyclists and 44% of pedestrians want their cities to invest in driver education, finds a survey by Maru/Matchbox. The reality, however, is that everyone could benefit from a bigger investment in road safety education if we really want to keep our streets safe, especially as our streets are going to be busier with students returning to school.
That’s why, as part of its goal to change mindsets and empower everyone to take responsibility for their role in keeping our streets safe, the TruceTO hub contains a variety of tools, resources and tips on road safety – something that all road users can get behind and integrate into their day-to-day lives. Educational resources on the site include a back to school road safety infographic, road safety quiz, an educational video depicting just how much our streets have evolved, back-to-school road safety tips, and links to educational materials created by several like-minded organizations committed to improving road safety.
“As providers of auto insurance, RSA has a vested interest in road safety as a whole,” says Donna Ince, senior vice president, Personal Insurance at RSA Canada. “By encouraging Canadians to look out for one another, be more mindful of their surroundings and educate themselves on the rules of the road, we hope to help reduce fatalities and increase the level of harmony on Canadian roads.”
She adds, “Long-term infrastructure change will undoubtedly lead to a reduction in injuries and fatalities. But in the short-term, TruceTO’s mandate is to turn the heat down in the ongoing debate among the city’s road users. That’s why we are focusing on road education when our children return to school this fall.”
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