Optimum maintains support of IBAC’s Broker Identity Program

Optimum General is reaffirming its support of the Insurance Brokers Association of Canada’s (IBAC) Broker Identity Program (BIP) at the full partner level.

“Optimum is a firm advocate of the key role the independent broker plays in the distribution of insurance,” M. J.-Sebastien Lagarde, vice-president of Optimum’s corporate strategy, said in a news release. “IBAC is an important advocate for the broker channel and is at the forefront as the industry is changing and new challenges arise.”

Related: BI&I maintains support of IBAC’s Broker Identity Program

IBAC’s BIP program represents approximately 36,000 brokers across Canada. Launched in 1988, it promotes the value and professionalism of brokers to consumers, insurers and governments, and is known by its magenta BIPPER logo.

Optimum General is a Canadian holding company encompassing Optimum Insurance, Optimum West and Optimum Farm Insurance. It is part of Optimum Group, which underwrites property and casualty insurance across the country, and is also active in the U.S. and in France.

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